What’s happening?
Australians are being encouraged to buy local through a new national advertising campaign called ‘Made Right Here’.
The campaign has been launched by Australian Made Campaign Ltd with support from a $20 million Australian Government grant.
It will run nationally until 30 June 2026 across major media platforms.
Why it matters
The campaign focuses on helping Australians make informed and confident shopping choices.
It promotes the Australian Made logo as a trusted guide when choosing everyday products.
AMCL Chief Executive Ben Lazzaro said the campaign highlights what many Australians rely on in daily life.
“The new campaign also highlights and celebrates what we can often take for granted – which is that we have access to such a wide variety of locally made, high-quality products that play pivotal roles in our everyday lives,” he said.
“‘Made Right Here’ celebrates what we can often take for granted – which is that we have access to such a wide variety of locally made products, made to Australia’s stringent safety and quality standards, which play pivotal roles in our everyday lives.”
Local impact
The campaign encourages shoppers to actively look for the Australian Made logo when buying everyday goods.
It reinforces trust in locally made products used across homes and workplaces.
By highlighting a recognised and trusted symbol, the campaign supports more confident consumer decisions.
By the numbers
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The campaign is funded by a $20 million Australian Government grant through to 30 June 2026.
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Eighty-seven per cent of Australians say buying Australian Made is important.
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Seventy-nine per cent of Australians say they are willing to pay more for Australian-made goods.
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Ninety-nine per cent of Australians recognise the Australian Made logo.
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Ninety-three per cent say they trust the brand.
Zoom in
The television advertisement shows the green-and-gold kangaroo logo moving through different industries.
It reflects how Australian-made products fit into daily life across the country.
Zoom out
AMCL Chair Kate Carnell AO said the logo’s long history has helped build trust.
“The Australian Made logo turns 40 this year,” she said.
What to look for next?
The Made Right Here campaign will continue promoting logo recognition and use across Australia through to mid-2026.
