What’s Happening?
Mackay has been recognised as one of Australia’s top trending travel destinations, securing a spot in Wotif’s 2025 Aussie Town of the Year Awards.
The annual list, which highlights must-visit towns based on affordability, quality, and traveller satisfaction, saw Mackay named alongside coastal hotspots like Kingscliff, Yamba, and Port Stephens—this year’s top-ranked destination.
Despite being one of the most visited destinations in Australia, the Gold Coast was notably absent from the list, raising questions about the selection process and the rising appeal of smaller, lesser-known locations.
Why It Matters?
With domestic travel continuing to thrive, smaller regional destinations like Mackay are gaining national attention.
Wotif’s annual list helps drive interest in these areas, potentially boosting visitor numbers and local tourism economies. According to Wotif Travel Expert Rebecca Hurley, the awards “are about celebrating the destinations and world-class travel experiences in our own backyard.”
The inclusion of Mackay signals that travellers are looking beyond traditional tourist hubs and opting for destinations offering unique experiences, affordability, and high traveller satisfaction.
Local Impact
Mackay’s recognition in Wotif’s list could result in increased bookings for local accommodation providers, a surge in visitor spending, and greater exposure for regional attractions like Eungella National Park, the Bluewater Lagoon, and Cape Hillsborough’s sunrise wallabies.
With short domestic getaways (3 to 5 days) remaining the preference for many Aussies in 2025, Mackay’s accessibility and affordability position it well to attract more tourists throughout the year.
By the Numbers
- 28% of Australians want to explore new destinations within the country this year.
- Short breaks remain key, with most travellers opting for 3 to 5-day trips.
- Mackay was one of only two Queensland destinations to make the 2025 Wotif Aussie Town of the Year list, alongside Cairns.
Zoom In
Mackay’s tourism industry has been steadily growing, with its combination of natural beauty, adventure activities, and family-friendly attractions making it an appealing alternative to Queensland’s more crowded coastal cities. The town’s affordability, a key factor in Wotif’s ranking criteria, has also made it a practical choice for budget-conscious travellers.
Zoom Out
While major destinations like the Gold Coast remain top choices for many Australians, Wotif’s list highlights a shift in travel trends towards smaller, experience-driven locations. The rise of destinations like Port Stephens, Mandurah, and Beechworth suggests that travellers are increasingly prioritising a mix of affordability, quality stays, and unique local experiences.
What to Look for Next?
With Mackay now on the radar of more domestic travellers, the next step is to capitalise on this recognition. Expect to see local tourism operators promoting the award to attract visitors, as well as potential infrastructure and hospitality developments to support the growing demand. The question remains: Will Mackay’s inclusion lead to a sustained boost in tourism, or will it be a short-lived trend?
