What’s happening?
BB Print has secured and continued to support the naming rights for Mackay’s stadium in a four-year sponsorship deal, reaffirming its support for regional sport and entertainment.
The sponsorship was finalised after Mackay Regional Council invited tenders on June 14, 2024, following the expiration of the previous agreement on August 18.
Why it Matters?
This partnership strengthens local support for Mackay’s key sporting venue, providing crucial backing as the council advocates for future expansions under the stadium’s master plan
The deal aligns with BB Print’s community values and highlights the importance of local businesses supporting regional infrastructure.
By the Numbers
- 4-year sponsorship agreement
- 12,000 current seating capacity with a 1,500-seat grandstand and supporting facilities
- An additional 6,900 seats are planned with the eastern stand expansion
Zoom In
Mayor Greg Williamson praised BB Print’s ongoing community involvement: “It was tremendous to see BB Print once again step up and back our regional stadium and support our community and sporting teams.”
BB Print’s partner, Gary Bye, expressed his excitement about the future, saying, “I really look forward to seeing the stadium expand.” He emphasised the importance of local businesses in supporting the stadium, adding, “For us, it’s important to have Stadium Mackay supported by a local business, rather than a national company with offices in capital cities.”
Zoom Out
The Stadium Mackay known as BB Print Stadium Mackay is a 12,000-capacity venue featuring an international standard rectangular field, a 1,500-seat grandstand and supporting facilities.
Since its opening in August 2011, it has hosted numerous high-profile events, including NRL matches, the Professional Bull Riding Series, the 2012 North Queensland Games Opening Ceremony, a Kiss concert in 2013 with over 10,000 fans, and an evening with Sir Elton John in 2017.
These events have positioned the stadium as a premier venue for sports and entertainment in the region.
Local Impact
BB Print’s sponsorship reflects its long-standing commitment to the Mackay community, having grown from a small operation into a local printing powerhouse over 30 years.
“This sponsorship demonstrates that their commitment to the Mackay region is unwavering,” said Mayor Williamson.
What to Look for Next
The Council is actively seeking funding for the proposed eastern stand expansion, which could add 6,900 seats to the stadium.
The outcome of these funding efforts will be pivotal in determining the stadium’s future development and capacity to host larger events.
Their commitment helps enhance local sports and events, bringing even more energy and excitement to Mackay’s beloved stadium.
