What’s happening?
The 2024 Australian Regional Tourism Convention (ARTC) is set to take place in Mackay from Wednesday, 9 October to Friday, 11 October at the Mackay Entertainment and Convention Centre (MECC).
The convention will bring together more than 130 tourism advocates from across the country to discuss the future of regional tourism and showcase best practices.
Why it Matters?
As Australia’s leading event for regional tourism, ARTC offers local councils, tourism organisations, and industry professionals a unique opportunity to collaborate, learn, and plan for the future.
It also allows the Mackay region to promote its attractions while generating significant economic benefits through increased tourism and events.
By the Numbers
- 130+ delegates will participate in the convention.
- Mackay’s Invest Mackay Events and Conferences Attraction program has supported 42 events in the 2023-24 financial year, resulting in an estimated $41 million injection into the local economy.
Zoom in
Mackay Mayor Greg Williamson shared his excitement about hosting this year’s ARTC, stating, “This event is a tremendous opportunity for networking, collaboration, and the exchange of ideas, and we look forward to welcoming the 130-plus delegates and showcasing our region’s many amazing attributes.”
The mayor also emphasised the significance of the Invest Mackay program in promoting regional economic development.
Zoom Out
The convention will feature discussions on key topics such as destination marketing, crisis management planning, Indigenous engagement, and sustainability.
Attendees will hear an international keynote address from Peter Syme of Scotland, who will explore the role of AI in improving customer interactions.
The program will also include an Agritourism Forum, held in partnership with Tourism Australia.
Local Impact
By hosting ARTC, Mackay continues to strengthen its reputation as a top regional tourism destination.
The region’s investment in major events like ARTC boosts local economic growth and attracts visitors from across Australia and beyond, supporting local businesses.
What to Look for Next
To learn more about the program or register for the event, visit www.regionaltourism.com.au/convention-2024.
